Branding strategy of hindustan unilever limited

Running SUVs in India: A Synergy in the Making? Will it Pay Off?

Branding strategy of hindustan unilever limited

Wipro is an integrated corporation that offers a diverse range of products, solutions and services in systems, software, consumer care, healthcare, lighting and infrastructure technology. We are driven by our passion for quality and our commitment to customers.

Branding strategy of hindustan unilever limited

This drive has catapulted us among the ten most admired companies in India. Through constant innovation and a people-first attitude, we strive to assume leadership positions in all our businesses in the new millennium. History of Wipro Limited The third-largest company in India, Bangalore-based Wipro Limited is an ever-growing and ever-diversifying global company that manufactures and sells products and services ranging from cooking oil and soaps to healthcare instruments and information technology IT consulting.

Alkesh Kumar Sharma, CEO, Delhi Mumbai Industrial Corridor Development Corporation Limited. India CSR Summit and Exhibition, hosted by NGOBOX, is the biggest CSR event in India. The event is attended by over CEOs, CSR Heads, CSR Managers, NGO Leaders, Development sector professionals, CSR advisors and social entrepreneurs. Aditya Aima, Vice President – Head Marketing & Business Strategy, Astro AWANI Network Sdn. Bhd.

Although Wipro's chairman and managing director Azim Hasham Premji is committed to the company's diversified business model, its future clearly lies in its continued successes in software and IT services, which make up nearly half of the company's sales and has consistently outpaced the growth of Wipro's other businesses.

Wipro's world-class technologies division provides a range of high-tech services such as global IT consulting, e-business integration, and legacy systems maintenance to clients such as Cisco Systems, Thomas Cooke, and NEC. Wipro's IT efforts are so reliable that in the company became the first in the world to have been awarded the Software Engineering Institute's SEI coveted Level 5 Certification for quality.

After an impressive debut on the New York Stock Exchange inPremji, who owns 75 percent of Wipro, became one of the top billionaires in the world. Wipro Limited was founded in by M.

The company sold vanaspati solidified sunflower oil to retailers, who sold it in bulk, scooping 50 and grams for customers who brought along their own containers.

In the same year that India gained independence from British rule, year-old Premji laid the foundations of a vegetable oil mill at Amalner in Maharashtra. When Pakistan's prime minister offered him a position as finance minister, Premji turned it down, citing his loyalty to India and his fledgling cooking oil business.

Little did either man know that later, in the new millennium, Wipro's value would dwarf Pakistan's gross domestic product. Premji continued his political career along with his business in India.

But Premji's untimely demise occurred indue to a heart attack. Soon after, his year-old son Azim left his unfinished studies in engineering at Stanford University in the United States and returned home to India to take over the business.

What used to be a sleepy business run by various members of the family now became a highly professional one, leaving Azim Premji as the only one in the family working at Wipro—a characteristic that still would hold true decades later. He immediately recruited top-notch managers from the renowned Indian Institute of Management IIMwhere top graduates are also courted by blue-chip firms in the West.

2018 Speakers

At this point, the company had no plans to go global. By business nearly doubled from when Azim Premji took over. Mids to Lates The company's first departure from its main cooking oil business came about in Seethapathy Rao, Premji launched Wipro Fluid Power, an operation that manufactured hydraulic and pneumatic cylinders.

And under the direction of P. Pai, Wipro's consumer care division expanded beyond oil inestablishing operations in soaps, toiletries, and baby care products.


Along with major expansions in distribution, Wipro's consumer care division gained so much financial strength for the company that the company was able to further diversify into IT and healthcare instruments. Wipro would diversify into computers almost as soon as India's computer industry began to develop in the mids.

At the time, the Indian government was the largest purchaser of computers sold in India, and was standardized on the Unix-based platform, which helped Indian companies build a solid reputation in Unix-based software development.

But in the Indian government decided to throw out U. He quickly set up an electronics unit.India CSR Summit and Exhibition, hosted by NGOBOX, is the biggest CSR event in India.

The event is attended by over CEOs, CSR Heads, CSR Managers, NGO Leaders, Development sector professionals, CSR advisors and social entrepreneurs.

Asian Leadership Awards

Entrepreneurship Development Institute of India is one of the leading management institute in India offering 2 year full time PGDM program in Business Entrepreneurship, MBA Courses in BE.

S.N. Case Title: 1: M-PESA: Kenya's Experiment with Branchless Banking. 2: TOMS: One for One Giving Model: 3: Cadbury's Relaunch of Caramel and Wispa: Reposing faith in Standalone brands? is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, Nestlé S.A.

(/ ˈ n ɛ s l eɪ, -l i, -əl /, formerly /-əl z /; French:) is a Swiss transnational food and drink company headquartered in Vevey, Vaud, is the largest food company in the world, measured by revenues and other metrics, since It ranked No.

64 on the Fortune Global in and No. 33 on the edition of the Forbes Global list of largest public. This article illustrates the concept of Glocalization - Think Globally and Act Locally. Examples on companies like Dell, Mcdonald's, Starbucks, KFC, Unilever and Tesco taking a local approach in International markets are given.

CMO Asia Awards